A brief history and look into the future of kpop’s complex relationship with eSports in Korea and around the world. I discuss the hallyu wave, kpop performances at esports events, games with kpop elements and kpop songs about gaming.
South Korea Series: K-pop sells, but who’s buying?
The fascination for Korean pop culture has spread across the world, currently being dubbed, the hallyu wave. Being an avid listener of Korean pop music (K-pop), watcher of Korean soap operas (K-dramas) and films, I was on the lookout for all things hallyu during my trip, but ended up leaving quite disappointed. Korean media is less about the content it produces and more about selling a very particular look, seemingly attainable through participation in Korean consumer culture.