The fascination for Korean pop culture has spread across the world, currently being dubbed, the hallyu wave. Being an avid listener of Korean pop music (K-pop), watcher of Korean soap operas (K-dramas) and films, I was on the lookout for all things hallyu during my trip, but ended up leaving quite disappointed. Korean media is less about the content it produces and more about selling a very particular look, seemingly attainable through participation in Korean consumer culture.
Alexandra Orlando 